| 当代大学生消费的心理学分析 |
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| 引用本文： | 李风雷,颉梦宁,郭培育.当代大学生消费的心理学分析[J].体育科技文献通报,2007,15(10):33-34,39. |
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| 作者姓名： | 李风雷 颉梦宁 郭培育 |
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| 作者单位： | 东华理工学院体育系,江西,抚州,344000 |
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| 摘 要： | 大学生是一个特殊的社会群体，大学生所受的教育、校园的环境以及该年龄的特殊心理特征，使他们有自己特有的消费心理和消费行为。本文在对大学生的消费结构及消费行为特征进行调查和分析的基础上，从心理学的角度分析造成此种消费现象的原因，强调对大学生的消费行为应给予指导，从而帮助大学生树立正确的消费观念，引导其进行合理、适度、科学的消费。
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| 关 键 词： | 大学生 消费心理 消费行为 |
Psychological Analysis on Consumption of Modern College Students |
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| LI Feng-lei,JIE Meng-ning,GUO Pei-yu.Psychological Analysis on Consumption of Modern College Students[J].Bulletin of Sport Science & Technology,2007,15(10):33-34,39. |
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| Authors: | LI Feng-lei JIE Meng-ning GUO Pei-yu |
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| Institution: | LI Feng - lei, JIE Meng - ning, GUO Pei - yu(Department of Physical Education, East China Institute of Technology, Fuzhou 344000, Jiangxi China.) |
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| Abstract: | College student is a special social group. The education background, campus culture and their age mental characters of college students makes a unique consumption and behavior. This paper analyzes the reason of their consumption based on investigation on the consumption structure and behavior of college students. The main purpose is to guide their consumption in a correct way. |
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| Keywords: | college student consumption behavior psychology |
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