| 数据库营销的价值再探析 |
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| 引用本文： | 黄志平. 数据库营销的价值再探析[J]. 重庆职业技术学院学报, 2004, 13(4): 59-61 |
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| 作者姓名： | 黄志平 |
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| 作者单位： | 重庆职业技术学院,重庆,400712 |
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| 摘 要： | 数据库营销是新兴市场营销方式,许多组织尚没有充分认识其应用价值.本文从理论价值和应用价值再次较为广泛地发掘数据库营销的价值,提出正确认识和应用数据库营销的部分新视角.
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| 关 键 词： | 数据库营销 一对一" 营销 客户关系管理 营销黑洞 应用数据库 市场营销方式 理论价值 Marketing Database Value 视角 认识 多组织 新兴 |
| 文章编号： | 1672-0067(2004)04-0059-03 |
| 修稿时间： | 2004-08-02 |
On Probing and Analyzing the Value of Database Marketing |
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| HUANG Zhi-ping. On Probing and Analyzing the Value of Database Marketing[J]. Journal of Chongqing Vocational& Technical Institute, 2004, 13(4): 59-61 |
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| Authors: | HUANG Zhi-ping |
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| Abstract: | Database marketing is a new rising way of marketing, but many organizations have not realized its practical value. Here, from the point of its theoretical and practical value, this paper extensively states the value of database marketing and puts forward some new viewpoints of understanding and applying database marketing correctly. |
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| Keywords: | database marketing 'one to one' marketing management of customers' relationship black hole of marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
