| 现代广告传播流程及其要素研究 |
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| 引用本文： | 韩然.现代广告传播流程及其要素研究[J].嘉应学院学报,2002,20(4):93-96. |
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| 作者姓名： | 韩然 |
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| 作者单位： | 汕头大学,广东,汕头,515063 |
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| 摘 要： | 广告已发展成为社会生活中一种有组织的应用传播形式,只有对现代广告传播流程及其广告信源、信息和受众等要素的特性,运用广告传播学、视知觉心理学的基本理论,进行客观而深层地研究,广告活动的科学实施并获得成功才将成为可能。
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| 关 键 词： | 现代广告 信源 信息 受众 传播流程 |
| 文章编号： | 1006-642X(2002)04-0093-04 |
Research on the Process of Modern Advertising Medium and Its Elements |
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| Abstract: | Advertisement has become an organized form of applied media. Only by using the foundational theories of advertising medium science and visual perceptual psychology, can objective research on characteristics of modern advertising medium process, advertising information sources, advertising information, advertising receivers, etc. be profoundly carried out so that scientific application of advertisements could be achieved smoothly. |
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| Keywords: | advertisement information source information receivers medium process |
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