| 高校品牌延伸战略体系及其应用 |
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| 引用本文： | 谢祁.高校品牌延伸战略体系及其应用[J].中国地质教育,2006,15(1):142-145. |
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| 作者姓名： | 谢祁 |
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| 作者单位： | 湖南财经高等专科学校,湖南,长沙,410005 |
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| 摘 要： | 本文探索性地提出了适应中国特色的高职高专院校品牌延伸战略体系,对高职高专品牌延伸的目的、延伸决策因素、延伸的领域和实施进行了分析。
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| 关 键 词： | 高职高专院校 品牌 延伸 继续教育 |
| 文章编号： | 1006-9372（2006）01-0142-04 |
| 收稿时间： | 2005-11-15 |
| 修稿时间： | 2005-11-152006-01-09 |
Brand Expansion Strategy System and Application of College |
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| XIE Qi.Brand Expansion Strategy System and Application of College[J].Chinese Geological Education,2006,15(1):142-145. |
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| Authors: | XIE Qi |
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| Institution: | Hunan College of Finance and Economies, Changsha 410005, China |
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| Abstract: | The paper explores to put forward the strategy system of brand expansion of colleges fitted to Chinese characteristic,and analyzes the direction,the decision factors,the field and the execution of brand expansion. |
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| Keywords: | college brand expansion continuing to be educated |
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