Economic outlook for the U.S. printing and publishing industry

The year 1996 should be another good one for U.S. printers and publishers. The cost pressures of 1994–95 should ease, and a stable economy with low inflation should support growth in demand for printed products. The impact of the electronic media may become further apparent in some product sectors, but a severely adverse impact on any of these sectors is unlikely. Total shipments of U.S. products printed on paper has spawned an industry of well over $200 billion, and the growth prospects for U.S. printers and publishers remain undiminished.