论福田繁雄的设计理念

福田繁雄是日本和世界设计界的大师，它充分运用以形易形、置换图形的设计新理念，使平面设计的负形发挥了极大的作用，开拓了设计领域的新方向和新思路。在以形易形的转换中，负形的意义被提升出来的同时，梦幻般的设计图像形态更加具有魅力，使幻觉在现实中发生与主题紧密的直接意义。正负形的矛盾和图像意义的矛盾，在这位设计大师那里成为设计的主要策略和理念，这一理念也被当今世界设计领域广泛的运用，对中国设计领域影响很大。

On Fukuda Shigeo' Design Concept

Fukuda Shigeo is the master in the design world of both Japan and world. His concept of "figure displacement" in the plane design makes the upside-down picture plays a great role and creates a new way for design. In the process of figure transformation, while the significance of upside-down picture is shown, the dream-like picture is more attractive and make the illusion directly related to the theme in reality. The contradictions between upright picture and upside-down picture and the different meanings they convey become the master's main design strategy and concept. This kind of concept is extensively applied into the design field, which has great influences on the design field in China.