竞争平台的移动数据业务定价研究

围绕移动数据业务平台的双边市场定价这一核心问题，构建竞争平台下的定价策略系统框架，建立竞争平台定价的基本模型，并探讨竞争平台的移动数据业务定价方式，包括注册费、交易费、两步制收费，并分析定价与成本、网络外部性因素、平台差异化程度、匹配技术、交易量等的关系，最后对网络运营商提出服务定价建议。

Pricing Research of Mobile Data Based on Competitive Platform

Closely related to the pricing, this paper establishes a pricing frame under competitive platform: first it makes the pricing basic model of competitive platform，then discusses the pricing structure，including registration fees，interchange fees，two-step chargingand analyzes the factors influenceing pricing structure, like cost，network externality，the degree of platform differences，matching techniques and so on, finally it draws the conclusion and gives the policy recommendations.