中国文化企业在文化贸易中的角色定位浅议

文化贸易已经成为提升各国软实力的重要战略措施,而中国文化贸易处于严重的逆差状态;我国的文化企业总体上仍然处于市场化的初级阶段,大多数规模小、发育慢、底子弱,在中外文化贸易中的角色定位存在失当现象。只有文化企业肩负起历史使命,用准确的市场定位、负责任的企业形象和优质的文化产品征服消费者,我国文化贸易事业才能迎来美好的明天。

A Discussion on the Role Location for Cultural Enterprises in the Cultural Trade in China

The cultural trade has become an important strategic undertaking which can promote the soft national strength,while Chinese cultural trade is in serious state of balance deficit.Our cultural enterprises are still at the primary stage,generally they are of small scale,weak economic foundation,and slow development.There are the role location existing improper phenomenon in the sino-foreign cultural trade.Only the cultural enterprises shoulder the historical mission,to conquer consumers with accurate market positioning,responsible enterprise image and the quality of cultural products,our cultural trade undertaking will have a better tomorrow.