媒体融合研究二十年的学术场域--基于CiteSpace的科学知识图谱分析

通过描绘2000—2020年媒体融合研究的知识图谱,大致可以勾勒出自2000年至今我国媒体融合20年的发展脉络。根据关键词聚类分析,我国媒体融合研究可分为媒体融合相关理论概念研究、传媒业研究、用户研究、平台研究、经营管理研究五类。通过突变词分析,将国内媒体融合研究分为2000—2014年前期理论概念阶段、2014—2018年中期政策导向阶段、2018年以后后期多元议题研究阶段,随着政策导向指引,实践案例和理论研究随之发展,媒体融合研究议题更加多元、内容愈加丰富。

Academic Field of Media Convergence Research for 20 Years--Analysis of Scientific Knowledge Map Based on CiteSpace

By describing the knowledge map of media convergence research from 2000 to 2020,we can outline the development context of media convergence in China in the past 20 years since 2000.According to keyword clustering analysis,media convergence research in China can be roughly divided into five categories:theoretical and conceptual research related to media convergence,media industry research,user research,platform research,and business management research.Through mutation word analysis,the domestic media fusion of research can be divided into preliminary theoretical concept in 2000—2014,2014—2018 mid-term policy guidance phase,after 2018,the last stage of multiple issues research,policy guidance as the guidance,practice and theoretical research with the development of the media fusion research issues more diverse,increasingly rich content.