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Measuring season ticket holder satisfaction: Rationale,scale development and longitudinal validation |
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| Authors: | Heath McDonald Adam J Karg Andrea Vocino |
| Institution: | 1. Faculty of Business and Enterprise, Swinburne University, John Street, Hawthorn, Victoria 3122, Australia;2. School of Management and Marketing, Deakin University, Building LB, 70 Elgar Road, Burwood, Victoria 3125, Australia |
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