新媒介环境下景德镇制瓷手工艺传承的机遇和挑战

本文针对景德镇制瓷手工艺传承的现状进行阐述，紧扣“活态传承”这一点，特别关注制瓷手工艺的传承方式在新媒介环境下所呈现的转变，阐述其在新的媒介机制下所面临的机遇和挑战，并提出相应的建议与对策。

On the Opportunities and Challenges of Jingdezhen Porce-lain Handcraft Inheritance in the New Media Environ-ment

This paper elaborated the current situation of Jingdezhen porcelain handcraft inheritance, and closely combined with＂dynamic inheritance＂, particularly focused on the transforma-tion of ways of porcelain handcraft inheritance in the new media environment, interpreted the opportunities and Challenges in the new media mechanism, and proposed corresponding sug-gestions and countermeasures.