儿童消费者行为与零售商关系的思考

现在,几乎每种消费品行业都在一定程度上开始了针对儿童的营销。本文从零售商的角度研究分析了儿童消费者行为与其之间的关系,旨在帮助零售商认识到儿童消费行为产生过程中的影响因素,从而让零售商了解和重视儿童消费者。这样做的目的是使更多的孩子满意,其结果是企业会获得更多的利润。

Thinking of children's consumer behavior and retailers relationship

Now,almost every consumer goods industries began marketing aimed at children in a certain extent.This article analyzed the relationship between children consumers’ behavior and retailers that from the point of view of them,Aims to help retailers know the process of influencing factors with children consumption behavior,Thus,the retailers will know and pay attention to children’s consumers.That purpose is to make more children satisfaction,The result is the enterprise will gain more profit.