| 基于结构方程模型的汽车销售企业客户满意度评价 |
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| 引用本文： | 姚层林.基于结构方程模型的汽车销售企业客户满意度评价[J].佳木斯教育学院学报,2012(2):370-371. |
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| 作者姓名： | 姚层林 |
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| 作者单位： | 武汉商业服务学院机电系 湖北武汉430056 |
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| 基金项目： | 湖北省教育厅科学技术研究计划指导性项目(B类)的阶段性研究成果 |
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| 摘 要： | 客户满意度分析是提高汽车销售企业经济效益,提高企业市场竞争力的重要途径。采用结构方程模型,应用偏最小二乘法可以科学的分析客户满意度的调查数据,从而得出提升汽车销售企业客户满意度的具体方法。
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| 关 键 词： | 客户满意度 结构方程 偏最小二乘算法 |
The evaluation of customer satisfaction of car sales business based on structural equation model |
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| Yao Ceng-lin.The evaluation of customer satisfaction of car sales business based on structural equation model[J].Journal of Jiamusi Education Institute,2012(2):370-371. |
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| Authors: | Yao Ceng-lin |
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| Institution: | Yao Ceng-lin(Electrical and Mechanical Department,Wuhan Commercial Service College,Wuhan Hubei,430056,China) |
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| Abstract: | Customer satisfaction analysis is the important way to improve the economic benefits of car sales business,improve the market competitiveness of enterprises.Using structural equation modeling,applied the partial least square method can scientifically analyze the survey data of customer satisfaction,thus obtains the specific methods to promote customer satisfaction of car sales business. |
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| Keywords: | customer satisfaction structural equation partial least squares algorithm |
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