| 大数据时代下跨境电商发展的影响因素研究 |
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| 引用本文： | 王碧宏. 大数据时代下跨境电商发展的影响因素研究[J]. 佳木斯教育学院学报, 2014, 0(12): 188-189 |
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| 作者姓名： | 王碧宏 |
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| 作者单位： | 浙江经贸职业技术学院国际贸易系 浙江杭州 310000 |
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| 基金项目： | 1.2014年浙江省教育技术研究规划课题“基于跨境电商平台、校企合作的外贸教学研究及实践"研究成果。2.2014年高等学校访问工程师校企合作项目“基于跨境电商平台的创业实操校企合作项目”研究成果。 |
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| 摘 要： | 这两年,跨境电子商务发展势头强劲。阿里巴巴利用自己的跨境电商平台,利用自己的大数据优势,将跨境电商企业带入大数据时代。本文提取了3个要素作为影响跨境电子商务成功的关键因素,外部营销、内部运营,以及领导层决策。基于许多跨境电商企业希望将大数据应用于企业经营的动机,本文从4个方面来阐述大数据如何深耕跨境电商:用于企业外部营销、用于内部运营、用于领导层决策以及用于产品核心支持。
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| 关 键 词： | 跨境电商 大数据 外贸企业 影响因素分析 |
Research on the influencing factors of in the era of big data of cross-border electricity development |
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| Wang Bi-hong. Research on the influencing factors of in the era of big data of cross-border electricity development[J]. Journal of Jiamusi Education Institute, 2014, 0(12): 188-189 |
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| Authors: | Wang Bi-hong |
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| Affiliation: | Wang Bi-hong (Zhejiang Economic and Trade Professional Technology Institute of International Trade Department, Hangzhou Zhejiang, 310000, China) |
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| Abstract: | These two years, t Cross-border e-commerce develops rapidly. Alibaba use their cross-border electric business platform and advantage of big data to cross-border electricity business enterprise into the era of big data. This paper extracted the three elements as the key factors affecting cross-border e-commerce success, external marketing, internal operations, and leadership decision-making. Many cross-border electricity business enterprises want to use big data in enterprise management, this paper from four aspects to illustrate how to run cross-border electricity： big data for external marketing, used for internal operations, for leadership decision-making and the core support for product. |
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| Keywords: | cross-border electricity big data foreign trade enterprise influence factors analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
