试论新时期高职院校的公共关系

论述了高职院校在职业技术教育大发展的形势下，应积极开展公共关系活动，树立全新的职业教育观，处理好与公众的关系，营造宽松的办学氛围。此外，应建立有效的内部运作机制，妥善处理内部公众关系，增强办学活力。

Discussion of Public Relations in Vocational Colleges

Vocational and technical education has been developing quickly and has made great achievement.Vocational colleges should attach much importance to public relations and build a new opinion of vocational and technical education. Vocational colleges have to get on well with public in order to have a convenient education environment. Furthermore, effective mechanism should be set up to deal well with internal public relations and strengthen the power of vocational colleges.