解读化妆品广告中的女性形象

化妆品广告在广告中占据了较大比例，其广告中的女性形象更是一道亮丽风景。但是如今化妆品广告中的女性形象塑造存在着较多问题，如过多渲染女性身材外貌美，过多追求明星效应，过分的裸露，缺少真实生活气息等。广告是给普通大众看的，广告女性形象也应该符合大众口味，其问题值得认真改进。

Interpretation of Female Images in Cosmetics Advertising

Cosmetics advertising account for a large proportion in all advertisements, and female images are a beautiful landscape. But currently, there are many problems in the shaping of female images in cosmetics advertising, such as excessive rendering of female beauty of stature and appearance, excessive pursuit of star power, too much nudity and the lack of real breath of life. Adver-tisements are for the general public, so female images in adver-tisements should also be consistent with the public taste, and the problems deserve serious improvement.