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Another Look at the 'Trap' Effect of Television--and Beyond
Authors:Schoenbach  Klaus; Lauf  Edmund
Institution:Klaus Schoenbach is professor and holds the chair of General Communication Science at the Department of Communication Science, University of Amsterdam, The Netherlands. He earned his Ph.D. with Elisabeth Noelle-Neumann as his advisor at the University of Mainz, Germany. His areas of teaching and research include political communication, effects of the mass media, persuasive communication, and media marketing.
Edmund Lauf is a senior researcher at the Amsterdam School of Communications Research (ASC0R), Department of Communication Science, University of Amsterdam, The Netherlands. His research interests include media audience analysis, media effects, and cross-national media research.
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