当代消费文化的崛起及其反思

随着当代消费社会的出现,大众消费及其引发的社会文化转型成为当代社会文化研究最为重要与复杂的问题之一。当代大众传播与大众消费之间关系紧密,正是由于这一紧密关系促使大众消费成为一种典型的文化现象,进而促进了商品拜物教、幸福观念、消费心理和消费等级等四个方面的当代文化观念转型。

Reflection on the Booming of Contemporary Consumer Culture

With the emerging of the contemporary consumer society,mass consumption and the transformation of social culture become one of the most important and complicated issue of the contemporary social culture study.Contemporary mass media is closely connected with mass consumption;as a result mass consumption becomes a typical cultural phenomenon,and promotes four aspects transformation of contemporary cultural ideas of commodity fetishism,happiness idea,consumption psychology and consumption classes.