政府公关与政府形象

为建立适应社会主义市场经济的服务型政府,政府必须加快职能转变,树立起“廉洁、勤政、 务实、高效”的良好政府新形象。树立良好政府形象的最有效途径可以通过积极开展政府 公关,将公共关系的理论和方法应用于政府的形象建设,这必定会推动政府形象战略的顺 利实施,使新时期的政府形象大放异彩。

Governmental Public Relations, Government Image

To establish a government which could satisfy the socialist market economy, we must quicken the transformation of government functions, establish an honest, diligent, practical and efficient government. The best way to realize this is to develop active governmental public relations, to apply the theories and methods of public relations to the constructions of new government. And this will definitely promote the performance of the strategy on how to set up a government image,and will make its image more brilliant.