关于广告专业引进学科竞赛机制的思考

广告是一门实践性较强专业。广告专业学生参与学科竞赛活动对其提高实践能力和创新能力具有重要意义。推动学科竞赛机制有效实施,院校要高度重视并做好组织和保障工作;建立激励机制、激发学生参与热情;建立师资团队,积极辅导学生;借助企业力量,提高参赛水平。在组织学生参与学科竞赛活动中,实现教学交互特性和学生个人发展。

Thinking on Academic Competition Mechanism for Advertising Majors

Advertising is a practical profession. Students＇ participation in academic competitions is im- portant for improving both their practical and innovative ability. To promote the effective implementation of ac- ademic competitions, colleges must pay more attention to the organizing and supporting work, establish an in- centive mechanism to stimulate students＇enthusiasm, set up a teaching team and guide the students＇ activities to improve the level of competition and achieve the goal of interactive teaching and student＇s personal develop- ment.