| 基于概念元素与市场打造温州服装品牌 |
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| 引用本文： | 章纬超.基于概念元素与市场打造温州服装品牌[J].温州职业技术学院学报,2012,12(2):45-47. |
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| 作者姓名： | 章纬超 |
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| 作者单位： | 温州职业技术学院轻工系,浙江温州,325035 |
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| 摘 要： | 服装企业＂做概念＂体现了原创的个性、想象力、时尚敏感度及对主题时装系列整体的控制度;＂做市场＂的关键在于对市场了解的深度和对市场的熟悉与把握程度。服装企业既可先＂做概念＂后＂做市场＂,也可双管齐下。设计师应将概念元素娴熟地、成功地运用于服装品牌,使概念元素与市场需求对接,才能以设计理念开拓市场。
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| 关 键 词： | 温州 服装企业 概念元素 市场 服装品牌 |
Creating Wenzhou Clothing Brand on Basis of Concept and Market |
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| ZHANG Weichao.Creating Wenzhou Clothing Brand on Basis of Concept and Market[J].Journal of Wenzhou Vocational & Technical College,2012,12(2):45-47. |
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| Authors: | ZHANG Weichao |
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| Institution: | ZHANG Weichao(Light Industry Department,Wenzhou Vocational &Technical College,Wenzhou,325035,China) |
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| Abstract: | "Focusing on concept"in garment enterprises reflects the individuality,imagination and the fashion sensitivity of original products and the control of the whole series of the theme fashion.The key of "focusing on market"lies in the understanding and the grasp of the market.Garment enterprises can put "focusing on concept" before "focusing on market"or do the two things together.Designers should apply the concept skillfully and successfully to clothing brands,linking the concept with the market demand so as to explore the market with the concept of the design. |
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| Keywords: | Wenzhou Garment enterprises Concept Market Clothing brand |
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