| 企业软实力结构模型的构建与解析 |
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| 引用本文： | 丁政,张光宇.企业软实力结构模型的构建与解析[J].科学学与科学技术管理,2007,28(7):115-121. |
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| 作者姓名： | 丁政 张光宇 |
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| 作者单位： | 广东工业大学,经济管理学院,广东,广州,510090 |
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| 摘 要： | 基于文献回顾构建并解析了企业软实力结构模型。该模型将企业软实力划分为核心思想、核心策略、强势行动和品牌形象四大要素,每个要素包含四个二级要素。该模型的构建期望能为企业软实力的建设提供有益的指导,为开发企业软实力量表提供理论框架,为构建更广域的软实力结构模型提供借鉴。
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| 关 键 词： | 软实力 企业文化 核心竞争力 结构模型 |
| 文章编号： | 1002-0241（2007）07-0115-07 |
| 修稿时间： | 2007-03-19 |
Analysis to the Structural Model of the Enterprise's Soft-power |
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| DING Zheng,ZHANG Guangyu.Analysis to the Structural Model of the Enterprise''''s Soft-power[J].Science of Science and Management of S.& T.,2007,28(7):115-121. |
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| Authors: | DING Zheng ZHANG Guangyu |
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| Institution: | School of Economics and Management, Gaungdong University of Technology, Guangzhou 510090, China |
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| Abstract: | Based on the review of literature concerned, this paper tries to construct and analyze the structural model of the enterprise's soft-power. The enterprise's soft-power is constructed by four core factors: core thoughts, core tactics, strong action and identity with brand. Each factor includes four sub-factors. The model can provide valuable guidance for the enterprises to build their soft-power. It presents a theoretical framework for developing the survey of the enterprise's soft-power. It also has reference value for constructing the structural model of regional and even national soft-power. |
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| Keywords: | soft-power corporate culture core competence structural model |
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