| 文化差异对国际市场营销影响探讨 |
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| 引用本文： | 戴良整.文化差异对国际市场营销影响探讨[J].苏州教育学院学报,2014(6):80-83. |
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| 作者姓名： | 戴良整 |
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| 作者单位： | 苏州市职业大学商学院,江苏苏州215104 |
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| 摘 要： | 不同的文化环境催生了人们不同的消费模式。要正视文化差异存在的客观性与平等性、优越性，制订相关对策，如本土化策略和全球化策略相结合，创建品牌文化等措施来展开营销、占领市场。
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| 关 键 词： | 国际市场 营销策略 文化差异 文化适应 |
On the Inlfuence of Cultural Differences on International Marketing |
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| Authors: | DAI Liang-zheng |
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| Institution: | DAI Liang-zheng(School of Business, Suzhou Vocational University, Suzhou 215104, China) |
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| Abstract: | Cultural differences lead to different consuming characteristics. We need to respect the objectivity and equality of cultural difference. The paper proposes to establish localization and globalization strategies to build brand culture and occupy the market. |
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| Keywords: | international market marketing strategies cultural differences cultural adaption |
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