| 我国体育用品企业实施品牌经营的市场策略 |
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| 引用本文： | 付江国.我国体育用品企业实施品牌经营的市场策略[J].体育函授通讯,2008,24(1):24-26. |
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| 作者姓名： | 付江国 |
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| 作者单位： | 武汉体育学院财务处,湖北武汉430079 |
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| 摘 要： | 面对体育消费需求快速增长的国内体育用品市场，以及日益全球化的国际体育用品市场，我国体育用品企业还难以适应。因此，实施名牌战略，创名牌产品，已成为我国体育用品企业适应市场竞争、创造竞争优势的必然选择。
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| 关 键 词： | 体育用品企业 品牌经营 市场定位 产品策略 价格策略 |
Marketing strategy of brand operation of sports product enterprises in China |
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| FU Jiang-guo.Marketing strategy of brand operation of sports product enterprises in China[J].Journal of Sports Adult Education,2008,24(1):24-26. |
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| Authors: | FU Jiang-guo |
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| Institution: | FU Jiang-guo (Finance Dept. ,Wuhan Inst of P. E. ,Wuhan 430079,China) |
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| Abstract: | The sports product enterprises in China cannot adjust themselves to the increasing domestic demand of the sports products and the globalization of the international sports product market. The brand strategy has become necessary for the domestic sports product enterprises to adjust themselves to the market competition and have competitive advantages. |
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| Keywords: | sports product enterprise brand operation role in market product strategy price strategy |
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