| 试析公共关系理论演进的阶段和趋势 |
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| 引用本文： | 吴贤军.试析公共关系理论演进的阶段和趋势[J].闽江学院学报,2011,32(3):84-88. |
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| 作者姓名： | 吴贤军 |
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| 作者单位： | 福建工程学院文化传播系,福建福州,350014 |
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| 摘 要： | 自1923年现代公共关系理论产生,其八十多年的发展进程呈现出自己独特的线索和脉络,既表现为纵向学科和框架的丰富,也表现为横向学派由量到质的飞跃。尤其是最近十年里,随着中国本土公共关系活动状态的充实,使公关理论具备了中国化的可能性。我们厘清公共关系理论发展史的目的,是从理论认识深化的趋势探究其未来走向。
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| 关 键 词： | 公共关系理论 演进 趋势 |
On the Trend and Phases in Theoretical Revolution of Public Relations |
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| WU Xian-jun.On the Trend and Phases in Theoretical Revolution of Public Relations[J].Journal of Minjiang University,2011,32(3):84-88. |
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| Authors: | WU Xian-jun |
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| Institution: | WU Xian-jun(Department of Culture and Communication,Fujian University of Technology,Fuzhou Fujian 350014) |
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| Abstract: | Since the establishment of public relations theory in 1923,its development had showed an unique clue in structure.This clue displayed as abundance of subjects as well as improvement in quality.In recent ten years,especially,PR theory has been equipped with the possibility of localization with the more and more PR activities in China.This article trys to sort out the historical PR theory so as to explore the trend of its development in the future. |
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| Keywords: | public relations theory phase evolution trend |
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