新时期高校校报所面临的挑战和改革初探

我国高校校报的发展已历经百年，在传播新思想、推广新文化、推动社会革命的兴起方面有着不可磨灭的历史功绩。改革开放的今天，社会经济发展迅速，高等教育取得了跨越式的大发展。在此大背景下，高校校报的受众、所处的生存环境等方面都发生了巨大的变化，直接面对着来自社会媒体以及校内媒体的挑战。如何确保高校校报在校园内主导媒体的地位，在新的历史时期进一步发挥其作用，已经成为一个亟待研究和解决的新课题。

A Primary Probe into the Challenges and Reform of University Journals in the New Era

The development of the university journals in out country has experienced hundreds of years and made an indelible contribution to the spread of new idea,the proliferation of new culture education in which great changes such as the popularity of the university journals and their living environment have taken place,facing the challenges from the social media and intramural media.It has become the pressing new unsolved topic as to how to maintain the loading position of the journals as the main medium in universities and put out its roles in the new ear.