| 广告的语言特点 |
| |
| 引用本文： | 李军娇,陈阳芳. 广告的语言特点[J]. 桂林师范高等专科学校学报, 2007, 21(3): 65-67 |
| |
| 作者姓名： | 李军娇 陈阳芳 |
| |
| 作者单位： | 1. 桂林师范高等专科学校,外语系,广西,桂林,541001
2. 贺州学院,外语系,广西,贺州,541004 |
| |
| 摘 要： | 广告的目的是广泛宣传,推销商品。广告语言可以从词汇、句法和修辞等方面表现出其特点,增强其表达效果。
|
| 关 键 词： | 广告 词汇 句法 修辞 |
| 文章编号： | 1001-7070（2007）03-0065-03 |
| 修稿时间： | 2007-05-07 |
Characteristics of Advertisement Language |
| |
| Li Junjiaoi,Chen Yangfang. Characteristics of Advertisement Language[J]. Journal of Guilin Normal College, 2007, 21(3): 65-67 |
| |
| Authors: | Li Junjiaoi Chen Yangfang |
| |
| Affiliation: | 1. English Dept. of Guilin Normal College,Guilin Guangxi 541001; 2. English Dept. of Hezhou College ,Hezhou ,Guangxi 541004 |
| |
| Abstract: | The aim of advertisement is at public and market products.This thesis analyses its characteristics shown in the choosing of word,the syntax and the figure of speech. |
| |
| Keywords: | advertisement choosing of word syntax figure of speech |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
