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BBC Education: the effectiveness and evaluation of educational broadcasting
Authors:H Sumner BSc  MSc
Institution:BBC Education
Abstract:BBC Education provides educational broadcasts for people of all ages‐‐ for young children, for pupils and for students in educational institutions including the Open University, as well as for adult learners in more informal groups and for those who are listening or viewing at home. All these broadcasts are supported by printed materials of various kinds and, in many cases, by back‐up services such as telephone referral facilities. BBC Education's services are provided as part of the BBC's public service remit. This paper outlines the contextual factors which BBC Education seeks to take into account and the research measures it takes to ensure the continued relevance of its output.
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