老年游客旅游决策影响因素之多元逐步回归分析

作者历时2个多月，在大量走访以及问卷调查的基础之上，着重研究分析了影响国内老年游客旅游消费行为的众多因素，并运用多元逐步回归分析方法研究了各因素对老年人旅游消费行为的影响程度。结论显示，影响老年人旅游行为的主要有13个因素，其中老年人的收入水平、旅游地景点的吸引力是影响老年人旅游行为——旅游次数、旅游停留时间和旅游日消费额的共同因素，而收入水平最为关键。

Research on the impact factors of domestic old people's tourism consumption through multiple stepwise regression analysis

As our country population aging advancement is more and more obvious,the old tourist industry is rapidly becoming an important part of the tour market.Experience and theory of tourism behavior have shown that travel frequency,residence time and amount of tourism consumption are the main indicators to measure the attractiveness of a tourism destination.This paper makes an empirical study through questionnaires among the old tourists located in 12 main tourist attractions in Xi'an.Based on 800 questionnaires,...