| 在线商品虚假评论形成路径研究 |
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| 引用本文： | 陈燕方,娄策群. 在线商品虚假评论形成路径研究[J]. 现代情报, 2015, 35(1): 49-53. DOI: 10.3969/j.issn.1008-0821.2015.01.010 |
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| 作者姓名： | 陈燕方 娄策群 |
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| 作者单位： | 华中师范大学信息管理学院, 华中师范大学湖北省电子商务研究中心, 湖北 武汉430079 |
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| 基金项目： | 国家创新性实验基金项目“在线商品虚假评论识别及其治理研究”(项目 |
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| 摘 要： | 以淘宝为例,通过对43万条评论语料进行分析以及乔装淘宝店主获取的事实数据,从在线商品虚假评论实际解决需要出发,为在线商品虚假评论界定了新的含义,归纳了在线商品虚假评论的影响,最后全面分析了由在线评论者、在线销售商家、在线商品交易平台、虚假评论中介四大主体所组成体系中在线商品虚假评论的六大形成路径、形成动因及特点.本文对下一步的在线商品虚假评论识别技术等相关研究有极强的理论和实践指导意义.
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| 关 键 词： | 在线商品评论 虚假评论 电子商务信用 |
Research on the Formation Path of Online Products Fake Reviews |
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| Chen Yanfang,Lou Cequn. Research on the Formation Path of Online Products Fake Reviews[J]. , 2015, 35(1): 49-53. DOI: 10.3969/j.issn.1008-0821.2015.01.010 |
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| Authors: | Chen Yanfang Lou Cequn |
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| Affiliation: | Central China Normal University, Hubei Province Electronic Commerce Research Center, School of Information Management, Central China Normal University, Wuhan 430079, China |
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| Abstract: | Taking TaoBao for example, through the analysis of 430000 reviews and the data obtained by disguising TaoBao shopkeepers, from the perspective of review information utility, the paper analyzed the definition and effect of online products fake reviews;and then comprehensively described its six formation paths composed of the online reviewers, online sellers, online commodity trading platform and fake review intermediary, and its formation motives as well.This paper had a strong theoretical and practical guiding significance for the next step of research on the online products fake reviews detection technology. |
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