双重态度模型研究述评

在内隐性社会认知研究的基础上,Wilson等提出了双重态度模型理论。该理论指出,人们对同一态度客体能同时拥有两种不同态度。该理论对态度研究产生了重要影响。阐述双重态度模型的基本理论观点和双重态度的基本类型,介绍双重态度的基本测量方法,对双重态度模型的实证研究支持进行简要说明,探讨该理论对相关研究的启示与其在国内的具体应用,最后提出了今后的研究方向。

Review and Comment on a Model of Dual Attitudes

Wilson came up with a model of dual attitudes based on studies of implicit social cognition. The theory of dual attitudes suggested that people can have dual attitudes. These theories have important influence on attitude research. In this paper, the contents, types, and measurement of dual attitudes theory are elaborated, and empirical supports about the dual attitudes model are reviewed. Furthermore, this paper discusses the application of the dual attitudes model. At last the future research direction is put forward.