国有商业银行服务营销策略研究

随着金融体制改革的深化,银行业的开放,银行间竞争日益加剧,国有商业银行如何结合自身实际,有效地开展服务营销活动,增强服务质量和竞争力,提高市场份额,促进利润增长,已成为众多商业银行亟待解决的问题。本文通过对我国国有商业银行营销现状的分析,对如何有效开展金融服务营销提出了策略性建议。

A Study on Service Marketing Strategies for State-owned Commercial Banks

With the deepening of financial system reform and the opening of banking industry,the competition between banks has been becoming more and more stressful.And it has proved to be a pressing problem for state-owned banks on how to effectively develop services marketing,strengthen services quality and competitiveness,increase market shares and boost profits in light of their own situation.Through the analysis of the current marketing situation this article proposes strategy-based recommendations on effectively...