| 浅谈体育文化的策划与体育产业的发展 |
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| 引用本文： | 刘彩惠,张兆发,付得俊,孟祥云.浅谈体育文化的策划与体育产业的发展[J].体育科技文献通报,2008,16(3):92-94. |
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| 作者姓名： | 刘彩惠 张兆发 付得俊 孟祥云 |
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| 作者单位： | 南昌航空大学体育学院,江西,南昌,330063 |
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| 摘 要： | 本文以体育诸多功能的分析为出发点，对体育文化策划的若干特点进行探讨，认为职业化、商业化、社会化是体育文化策划的三个突出特征。其发展应与体育产业的发展协调并进。
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| 关 键 词： | 体育文化 功能 策划 产业 发展 |
Discussion on Design of Sports Culture and Development of Sports Industry |
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| HU Cai-hui,ZHANG Zhao-fa,FU De-jun,MENG Xiang-yun.Discussion on Design of Sports Culture and Development of Sports Industry[J].Bulletin of Sport Science & Technology,2008,16(3):92-94. |
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| Authors: | HU Cai-hui ZHANG Zhao-fa FU De-jun MENG Xiang-yun |
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| Institution: | LIU Cai - hui, ZHANG Zhao - fa, FU De - jun, MENG Xiang - yun (Institute of Physical Education, Nanchang Hangkong University Nanchang 330063, Jiangxi China) |
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| Abstract: | Some characteristics of sports culture design were discussed according to analysis on a good many ways of sports function, and the three extrude characteristics of sports culture design were took for such as profession, business and socialization. It should be developed with the development of sport industry. |
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| Keywords: | sports culture function design industry development |
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