| 《楚天都市报》副刊成功之处探秘 |
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| 引用本文： | 朱长萍,朱家学. 《楚天都市报》副刊成功之处探秘[J]. 武汉职业技术学院学报, 2007, 6(3): 113-115,120 |
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| 作者姓名： | 朱长萍 朱家学 |
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| 作者单位： | 1. 华中师范大学,文学院,湖北,武汉,430079
2. 武汉职业技术学院,后勤集团,湖北,武汉,430074 |
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| 摘 要： | 以《楚天都市报》副刊为主要探讨对象，提示了其所面临的挑战，同时从市场定位出发，从五个方面简略勾勒了其主要特色，以此探讨其取得成功的缘由所在。
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| 关 键 词： | 《楚天都市报》 副刊 定位 特色 |
| 文章编号： | 1671-931X（2007）03-0113-03 |
| 修稿时间： | 2007-01-19 |
Probe into Secret of Supplements to Chutian Metropolis Daily |
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| ZHU Chang-ping,ZHU Jia-xue. Probe into Secret of Supplements to Chutian Metropolis Daily[J]. Journal of Wuhan Institute of Technology, 2007, 6(3): 113-115,120 |
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| Authors: | ZHU Chang-ping ZHU Jia-xue |
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| Affiliation: | School of Literature, Central China Normal University, Wuhan 430079, China; Logistic Group, Wuhan Institute of Technology, Wuhan 430074, China |
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| Abstract: | Faced with the flourish of mass media today,the newspaper supplements are subject to the pressure from all sides.How to gain audience's recognition and attract readers is the most important problem.The paper takes the supplement to Chutian Metropolis Daily for case study,discussing the challenges it is faced.Starting from market orientation,it sketches the significant features of the supplement from five aspects,on the basis of which it explores the secret of its success. |
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| Keywords: | supplements the supplement to Chutian Metropolis Daily orientation features |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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