论中国式“有限理性人”行为假设的构建——基于交换规律与行为准则

行为假设是构建经济学理论体系的逻辑基础,体现功利主义和自然主义一元论伦理哲学的"自利人"和"经济人"假设,不符合中国人的交换规律和行为准则。作为早期研究交换和消费行为的经济学家,H.H.Gossen的理论同样受功利主义等西方哲学和理论的影响。结合中国自身特定的伦理文化及客观环境,通过消费者交换规律和行为准则分析,探索构建中国式"有限理性人"行为假设。

On Construction of Chinese "Limited Rational Man"Behavioral Assumption:Based on Exchange and Behavioral Rules

Behavioral assumption is the logical basis of structuring economics system which determines the exchange rules and conduct code of consumers.The assumptions of self-interest man and economic man don’t meet the exchange rules and conduct code of Chinese which reflect such ethical philosophy as utilitarianism,monism naturalism and so on.As an economist that studied exchange and consumer behavior early,Gossen’s theory was also affected by western philosophy and theories.Based on the analysis of the content,ideas and assumptions of Gossen’s exchange and consumption behavior theory,the paper explores the exchange rules and conduct code of Chinese and structures Chinese-style "limited rational man" behavioral assumption with Chinese own specific ethical culture and objective circumstances.