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| 引用本文： | 金白杨. �����Ϣ���������о�[J]. 图书情报工作, 1998, 0(1): 48-50 |
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| 作者姓名： | 金白杨 |
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| 作者单位： | ???????????????? ???? 710049 |
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| 摘 要： | 运用系统理论对广告信息开发利用的系统要素、环境及动力机制进行了研究；在分析广告信息用户需求的基础上，探讨了广告信息开发与利用的方式和途径。
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| 关 键 词： | ?????? ??????? ??????? |
A Study on the Development and Utilization of Advertising Information |
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| Yang Suoqiang. A Study on the Development and Utilization of Advertising Information[J]. Library and Information Service, 1998, 0(1): 48-50 |
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| Authors: | Yang Suoqiang |
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| Affiliation: | School of Management, Xi′an Jiaotong University |
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| Abstract: | ??Deals with systematic factors, environment and dynamic structure of advertising information with systematic theory, explores the methods and ways for the development and utilization of advertising information based on an analysis of the demands of advertising information users. |
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