| 安徽省家电业的SWOT分析及策略选择 |
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| 引用本文： | 张莉,程瑶. 安徽省家电业的SWOT分析及策略选择[J]. 科技与管理, 2006, 8(3): 18-21 |
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| 作者姓名： | 张莉 程瑶 |
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| 作者单位： | 合肥工业大学,人文经济学院,安徽,合肥,230009;合肥工业大学,人文经济学院,安徽,合肥,230009 |
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| 摘 要： | 近年来,家电市场竞争日趋激烈,技术更新加快和资产重组频繁,安徽省家电业经历辉煌之后正面临严峻挑战。采用SWOT分析范式,在分析了安徽家电业优势与劣势的基础上,进一步研究安徽省家电业所面临机遇和挑战,最后就安徽省家电业的进一步健康发展提出政策建议。
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| 关 键 词： | 安徽省 家电业 SWOT分析 |
| 文章编号： | 1008-7133(2006)03-0018-04 |
| 修稿时间： | 2005-10-12 |
SWOT analysis and strategy choices on household appliance industry in Anhui |
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| ZHANG Li,CHENG Yao. SWOT analysis and strategy choices on household appliance industry in Anhui[J]. Science-Technology and Management, 2006, 8(3): 18-21 |
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| Authors: | ZHANG Li CHENG Yao |
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| Abstract: | In recent years,competition is fierce in household appliance market.Technologies upgrade faster and there are more frequent capital reorganizations.Household appliance industry in Anhui province is meeting serious challenges after its splendid achievements.This paper adopts SWOT paradigm to give a study on the opportunities and challenges on the basis of analyzing the strength and weakness of household appliance industry in Anhu.At last,it puts forward policy suggestions on the future healthy development of household appliance industry in Anhu. |
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| Keywords: | Anhui household appliance industry SWOT analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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