Typologies of radio station target audiences

One of the most frustrating methodological problems facing researchers interested in broadcast programming is that of classification of target audiences and programming formats. The following article presents a new approach to this problem, one that keeps in mind the varying approaches to radio programming in the United States today. Robert Moomey is Program Manager of WIND, the Westinghouse Broadcasting Company radio station in Chicago. Roger Skolnik, who formerly was on the faculty of the University of Illniois at Chicago Circle, recently earned his doctorate in Michigan State Unversity and currently is Executive Producer at WIND.