Effects of Personality Types on the Use of Television Genre |
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| Authors: | Jae Woong Shim PhD Bryant Paul PhD |
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| Institution: | 1. Journaism and Mass Communication at Korea University , Seoul, Korea;2. Telecommunications at Indiana University |
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| Abstract: | This study examined the role of three personality characteristics, Psychoticism, Extraversion, and Neuroticism (PEN), on viewers' level of attention to five different genres of television programming: news, soap operas, reality shows, talk shows, and crime dramas. A survey of 381 college students showed psychoticism to be negatively related to attention to news and reality show programming. There was a positive relationship between extraversion and attention to reality programming. Finally, neuroticism was positively associated with attention to all genres assessed. The implications of these findings for future research are discussed. |
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