Young Voter Perceptions of Political Satire as Persuasion: A Focus on Perceived Influence,Persuasive Intent,and Message Strength |
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| Authors: | R. Lance Holbert John M. Tchernev Whitney O. Walther Sarah E. Esralew Kathryn Benski |
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| Affiliation: | 1. School of Communication, Ohio State University;2. School of Journalism &3. Mass Communication, University of Minnesota-Twin Cities;4. RRC Associates in Boulder , CO;5. CMI Marketing in New York City , NY |
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| Abstract: | This study focuses on the perceived effectiveness of political satire. A pair of experimental studies using original satirical works offer findings for audience perceptions regarding two types of satire, juvenalian and horatian, compared to traditional opinion-editorial argumentation. The two studies produced replicable findings that indicate clear perceptions of persuasive intent associated with both types of satire, and horatian satire ranking lower than traditional opinion-editorials in perceived message strength and perceived influence on self. |
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