Television as a medium of communication: Implications for how to regard the child viewer |
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| Authors: | Mabel Rice Ellen Wartella |
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| Institution: | 1. Assistant Professsor/Research Associate in the Department of Human Development , University of Kansas;2. Research Assistant Professor in the Institute of Communications Research , University of Illinois |
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| Abstract: | Children respond to television in toto, as a medium of communication. Three repesentational codes are involved: iconic, media‐specific, and generic, e.g., verbal language. Children actively process the codes and messages, by calling upon both generic and media‐specific knowledge. |
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