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Old and New Forms of Racial Bias in Mediated Sports Commentary: The Case of the National Football League Draft
Authors:Anthony Schmidt  Kevin Coe
Affiliation:1. Edmonds Community College;2. University of Utah
Abstract:Applying Social Identity Theory and Linguistic Intergroup Bias to the analysis of mediated sports commentary, this study examines racial bias surrounding the National Football League draft. A content analysis of 41 mock drafts—amounting to more than 1,300 descriptions of individual athletes—revealed significant differences in how commentators discussed White and non-White athletes. In particular, commentators more often described White athletes and in-group athletes in terms of mental traits, but described non-White athletes and out-group athletes in terms of physical traits. Additionally, in-group athletes were talked about in more abstract terms, consistent with Linguistic Intergroup Bias.
Keywords:
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