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Children's understanding of nutritional information presented in breakfast cereal commercials |
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| Authors: | Jean C McNeil |
| Institution: | 1. Associate Professor in the Department of Psychology , Davidson College;2. Law student , University of Georgia , Athens |
| Abstract: | This study examined children's understanding of commercial network techniques—both audio and video—designed to communicate the “balanced breakfast” concept. Data revealed a general lack of concept understanding. |
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