| Abstract: | TELEVISION AND RADIO ANNOUNCING. By Stuart W. Hyde. Boston: Houghton Mifflin Company, 1959. 451 pp. $6.00. TELEVISION ADVERTISING. By Clark Aknew and Neil O'Brien. New York: McGraw‐Hill Book Company, 1958. 330 pp. $9.50. INTRODUCTION TO MASS COMMUNICATIONS RESEARCH. Edited by Ralph O. Nafziger and David Manning White. Baton Rouge, Louisiana: Louisiana State University Press, 1958. 244 pp. $5.00. THE MERGER. By Sterling Quinlan. New York: Doubleday & Co., Inc., 1958. 331 pp. SCREEN WRITING AND PRODUCTION TECHNIQUES. By Charles W. Curran, New York. Hastings House, 1958. 240 pp., illus. $4.95. |
