Television and family communication |
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| Authors: | Vernon A Stone |
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| Institution: | Associate professor and head of the broadcast journalism sequence in the School of Journalism and Mass Communication , University of Wisconsin , Madison |
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| Abstract: | The purposes of this study were: to explore current proposals to ban or limit alcoholic beverage advertising; to examine the method by which the Supreme Court is treating commercial speech cases; to focus on two cases, one in which a state banned local advertising of liquor and wine, a ban that was tacitly approved by the Supreme Court, and another in which the Supreme Court indicated that states have expansive power in the regulation of advertising of products such as alcohol; and to assess policy implications of regulatory concerns. This discussion concludes that ultimately the alcohol advertising issue is likely to be addressed on a state‐by‐state basis and then litigated in the courts. |
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