The Relationship Between Exposure to Sexual Music Videos and Young Adults' Sexual Attitudes |
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| Authors: | Yuanyuan Zhang MA Laura E Miller MA Kristen Harrison PhD |
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| Institution: | 1. University of Connecticut;2. Department of Speech Communication , University of Illinois , Urbana–Champaign;3. University of Illinois , Urbana–Champaign;4. University of Wisconsin;5. Department of Speech Communication and Division of Nutritional Sciences , University of Illinois |
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| Abstract: | The purpose of this study was to examine the relationship between exposure to sexual music videos and young people's sexual attitudes (i.e., premarital sexual permissiveness and endorsement of the sexual double standard). Items gauging exposure to 75 music videos ranging in sexual explicitness were used to measure sexual video viewing among a sample of 266 undergraduate students. As expected, exposure to more sexually explicit music videos was associated with more permissive attitudes toward premarital sex and stronger endorsement of the sexual double standard, regardless of gender, overall television viewing, and previous sexual experience. Implications of these findings and suggestions for future research are discussed. |
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