Literature of broadcasting: Books in review |
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| Authors: | Anke Wonneberger Klaus Schoenbach Lex van Meurs |
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| Institution: | 1. University of Amsterdam , The Netherlands;2. Department of Communication , University of Vienna , Austria;3. Department of Communication Science , University of Amsterdam |
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| Abstract: | This study compared and integrated the influence of motivational and situational determinants on news viewing behavior. Individual people-meter data allowed the unobtrusive study of news viewing situations. The finding is that the viewing context is much more important than motivations. However, interest in the news and politics can reinforce or reverse situational influences. For interested viewers, watching more TV in general mainly explains news viewing, while for less interested viewers, lead-out effects and social viewing are more relevant. |
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