内蒙古两大乳品企业横向合作关系分析

在消费者对食品质量要求越来越高和国际、国内其他乳品巨头的强大竞争压力下，处于同一产业生态圈内的内蒙古伊利、蒙牛两大乳品企业目前正共同面临着原料奶和乳制品的品质需要整体提升的产业升级和发展转型的巨大挑战。而内蒙古两大乳品企业横向合作关系的促成是内蒙古乳品产业实现整体升级的突破口和前提。因此，两大乳品企业在政府的强力牵引和撮合下，必须在原奶收购、技术创新与应用、产品差异化以及“共同品牌”的维护与宣传等非竞争性领域实现横向合作，以打破目前二者这种不利于内蒙古乳品产业整体提升的过度竞争局面。

ANALYSIS OF THE HORIZONTAL COOPERATION BETWEEN TWO GREAT INNER MONGOLIAN DAIRY ENTERPRISES

With customers＇ higher and higher requirement for food quality and under the enormous competition pressure from both home and abroad dairy companies, the two great Inner Mongolian dairy enterprises YI LI and MENG NIU are mutually facing the serious challenge of promoting the quality of raw milk and dairy products as well as industrial upgrading and development transformation. Under such circumstances, the horizontal cooperation between the two becomes the breakthrough and premise for the comprehensive upgrading of Inner Mongolian dairy industries. Therefore, they should, under the guidance and coordination of the government, carry out horizontal cooperation in non-competitive areas such as the purchase of raw milk, technology innovation and application, product differentiation and protection and publicity of ＂common brands＂ so as to break the over-competition unfavorable for the comprehensive promotion of Inner Mongolian dairy enterprises.