| 顾客数据的采掘 |
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| 引用本文： | 张浩良. 顾客数据的采掘[J]. 广东技术师范学院学报, 2001, 0(3): 9-13 |
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| 作者姓名： | 张浩良 |
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| 作者单位： | 广东职业技术师范学院财经系 广东广州510665 |
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| 摘 要： | 经济全球化使企业在动态的商业环境中面临前所未有的激烈竞争，顾客数据采掘将帮助企业快速响应外部需求，获取新的竞争优势。本文分析数据采掘所能获得的信息与知识及其对企业的价值，并从技术、管理制度、企业文化和人的作用等方面描述数据采掘的实施。
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| 关 键 词： | 数据采掘 竞争优势 |
| 文章编号： | 1009-2803(2001)03-0009-05 |
| 修稿时间： | 2001-04-25 |
Customers Datamining |
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| Zhang Haoliang. Customers Datamining[J]. Journal of Guangdong Polytechnic Normal University, 2001, 0(3): 9-13 |
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| Authors: | Zhang Haoliang |
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| Abstract: | With economic globalzation, enterprises are in a moving commercial environment facing the unprecedented hard competition. Customers datamining will help enterprises to make a quick re-sponse to external requirements and gain a new competitive advantage. This paper analyzes which infor-mation and knowledge can get through datamining and its value to enterprises, arid states the implemen-tation of dataznining in the field of technique, management systems, enterprises culture and man s roles. |
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| Keywords: | Datamining Competitive advantage |
| 本文献已被 CNKI 等数据库收录！ |
