| 浅谈跨文化商务交际中的文化偏爱与禁忌——以东盟国家为例 |
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| 引用本文： | 吴夏娜. 浅谈跨文化商务交际中的文化偏爱与禁忌——以东盟国家为例[J]. 南宁职业技术学院学报, 2010, 15(3): 37-39 |
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| 作者姓名： | 吴夏娜 |
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| 作者单位： | 广西财经学院,外语系,广西,南宁,530003 |
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| 基金项目： | 广西地方性高校商务英语本科人才培养模式研究与实践、新世纪教改项目十一五第三批立项项目 |
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| 摘 要： | 在频繁的跨文化商务交际中,由于忽略文化因素及跨文化交际环境,交际过程中往往产生母语文化的负迁移,导致交际中断、误解甚至冲突。必须培养文化移情的意识,克服文化负迁移,加强文化沟通与合作,以应对中国—东盟各国日益密切的合作往来。
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| 关 键 词： | 中国—东盟 跨文化商务交际 文化偏爱与禁忌 文化负迁移 |
On Cultural Preferences and Taboos in Transcultural Business Communication-A Case Study of ASEAN Countries |
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| WU Xia-na. On Cultural Preferences and Taboos in Transcultural Business Communication-A Case Study of ASEAN Countries[J]. Journal of Nanning Polytechnic, 2010, 15(3): 37-39 |
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| Authors: | WU Xia-na |
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| Affiliation: | WU Xia-na(Department of Foreign Languages,Guangxi University of Finance and Economics,Nanning 530003,Guangxi,China) |
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| Abstract: | Negative transfer in transcultural business communication is a universal phenomenan.In the fre-quent business contacts,owing to the ignorance of cultural differences,negative transfer of native culture may occur,which leads to communicative breakdowns,misunderstandings,even conflicts.Cultural empathy should be developed to conquer the negative transfer for further cooperation and communication between China and ASEAN countries. |
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| Keywords: | Sino-ASEAN transcultural business communication cultural preferences and taboos negative transfer |
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